Fair and Balanced
Or anything but… A good friend of mine continues to argue that there simply isn’t any bias in the media. No matter what I share with him, he just doesn’t see it. So, here is one more stab at it.
Obama’s positive press sets record
It’s a record-setting press honeymoon.
President-elect Barack Obama has received the most positive campaign news coverage on the main network news shows in the 20-year history of such studies by the Center for Media and Public Affairs (CMPA).
Mr. Obama received 68 percent positive evaluations from the four major networks, according to the study released Friday.
“Obama’s positive press is the strongest showing CMPA has ever recorded for a presidential candidate since we began monitoring election news in 1988,” said Robert Lichter, director of the nonpartisan research group affiliated with George Mason University.
By contrast, his Republican rival almost set the record for hostile press coverage.
Just 33 percent of the stories on Sen. John McCain were positive in nature — “the worst showing” since former President George H.W. Bush received only 29 percent positive press in 1988, Mr. Lichter said.
The study analyzed 1,197 election stories from Aug. 23 to Nov. 4 on “ABC World News Tonight,” “NBC Nightly News,” “CBS Evening News” and the first half-hour of “Fox Special Report.”
The findings counter previous CMPA research trends somewhat. On average in the last 20 years, Democratic presidential hopefuls received coverage that was fairly balanced: about half positive and half negative. However, over the same period, Republicans received 34 percent positive and 66 percent negative press.
Mr. Obama also trumped coverage garnered by former presidential hopeful Sen. John Kerry. The Massachusetts Democrat received 59 percent favorable press in a similar study conducted during the 2004 election.
NBC was the most Obama-friendly of the four networks, with 73 percent of the coverage being favorable. Fox News was the sole network to mix it up with Mr. Obama, with only 37 percent of the stories on him positive in tone, although that was only slightly less favorable than the 41 percent favorability of the network’s McCain coverage.
Fox also took him to task for some lofty trappings.
“President-elect Barack Obama is looking very presidential these days. When he makes an announcement, he is ringed by American flags and stands behind a lectern that has a very presidential-looking placard announcing ‘The Office of the President-Elect.’ But the props are merely that. Under the Constitution, there is no such thing as the Office of the President-Elect,” a recent Fox News op-ed piece said.
Not only was criticism of Mr. Obama not typical at the other networks, but some journalists seemed to wax rhapsodic about Mr. Obama — framing his campaign in dramatic terms.
In recent days, NBC’s Andrea Mitchell called him a “rock star,” while ABC’s Terry Moran noted, “You can see it in the crowds. The thrill, the hope — how they surge toward him.” CBS’ Tracy Smith described Mr. Obama’s “stoic elegance,” adding, “even some political commentators who’ve seen it all can’t help but gush.”
It was all too much for the Media Research Center, a Virginia-based conservative watchdog group that has assembled a roster of “Obama’s Media Groupies.”
Other research has revealed an Obama-centric press.
A Pew Research Center survey released in late October found, for example, that 70 percent of voters agreed that journalists “wanted” Mr. Obama to win the White House; the figure was 62 percent even among Democratic respondents.
A Harvard University analysis in early November revealed that 77 percent of Americans say the press is politically biased; of that group, 5 percent said it skewed conservative. Even The Washington Post’s ombudsman, Deborah Howell, offered evidence of an “Obama tilt” in her own newspaper in a recent op-ed piece.
The Color Of News: How Different Media Have Covered the General Election
When it comes to coverage of the campaign for president 2008, where one goes for news makes a difference, according to a new study.
In cable, the evidence firmly suggests there now really is an ideological divide between two of the three channels, at least in their coverage of the campaign.
Things look much better for Barack Obama–and much worse for John McCain–on MSNBC than in most other news outlets. On the Fox News Channel, the coverage of the presidential candidates is something of a mirror image of that seen on MSNBC.
The tone of CNN’s coverage, meanwhile, lies somewhere in the middle of the cable spectrum, and is generally more negative than the press overall.
On the evening newscasts of the three traditional networks, in contrast, there is no such ideological split. Indeed, on the nightly newscasts of ABC, CBS and NBC, coverage tends to be more neutral and generally less negative than elsewhere. On the network morning shows, Sarah Palin is a bigger story than she is in the media generally.
And on NBC News programs, there is no reflection of the tendency of its cable sibling MSNBC toward more favorable coverage of Democrats and more negative of Republicans than the norm.
Online, meanwhile, polling tends to drive the news. And on the front pages of newspapers, which often feature the day-after story, things look tougher for John McCain than they tend to in the media overall.
These are some of the findings of the study, which examined 2,412 stories from 48 outlets during the time period from September 8 to October 16.1 The report is a companion to a study released October 22 about the tone of coverage overall. This new report breaks down the coverage of tone by specific media sectors–print, cable news, network television and online.
Among the findings:
- MSNBC stood out for having less negative coverage of Obama than the press generally (14% of stories vs. 29% in the press overall) and for having more negative stories about McCain (73% of its coverage vs. 57% in the press overall).
- On Fox News, in contrast, coverage of Obama was more negative than the norm (40% of stories vs. 29% overall) and less positive (25% of stories vs. 36% generally). For McCain, the news channel was somewhat more positive (22% vs. 14% in the press overall) and substantially less negative (40% vs. 57% in the press overall). Yet even here, his negative stories outweighed positive ones by almost 2 to 1.
- CNN fell distinctly in the middle of the three cable channels when it came to tone. In general, the tone of its coverage was closer than any other cable news channel to the press overall, though also somewhat more negative than the media overall.
- The distinct tone of MSNBC–more positive toward Democrats and more negative toward Republicans–was not reflected in the coverage of its broadcast sibling, NBC News. Even though it has correspondents appear on their cable shows and even anchor some MSNBC programs, the broadcast channel showed no such ideological tilt. Indeed, NBC’s coverage of Palin was the most positive of any TV organization studied, including Fox News.
- At night, the newscasts of the three traditional broadcast networks stood out for being more neutral — and also less negative — than most other news outlets. The morning shows of the networks, by contrast, more closely resembled the media generally in tone. That might surprise some who imagined those morning programs were somehow easier on political figures. Overall, 44% of the morning show stories were clearly negative, compared with 34% on the nightly news and 42% in the press overall.
These findings augment what was learned from a broader report on campaign media coverage released a week earlier entitled “Winning the Media Campaign: How the How the Press Reported the 2008 General Election.” That study found that in the media overall — a sample of 43 outlets studied in the six weeks following the conventions through the last debate — Barack Obama’s coverage was somewhat more positive than negative (36% vs. 29%), while John McCain’s, in contrast, was substantially negative (57% vs. 14% positive). The report concluded that this, in significant part, reflected and magnified the horse race and direction of the polls.
Media Bias Is Real, Finds UCLA Political Scientist
While the editorial page of The Wall Street Journal is conservative, the newspaper’s news pages are liberal, even more liberal than The New York Times. The Drudge Report may have a right-wing reputation, but it leans left. Coverage by public television and radio is conservative compared to the rest of the mainstream media. Meanwhile, almost all major media outlets tilt to the left.
These are just a few of the surprising findings from a UCLA-led study, which is believed to be the first successful attempt at objectively quantifying bias in a range of media outlets and ranking them accordingly.
“I suspected that many media outlets would tilt to the left because surveys have shown that reporters tend to vote more Democrat than Republican,” said Tim Groseclose, a UCLA political scientist and the study’s lead author. “But I was surprised at just how pronounced the distinctions are.”
“Overall, the major media outlets are quite moderate compared to members of Congress, but even so, there is a quantifiable and significant bias in that nearly all of them lean to the left,” said co‑author Jeffrey Milyo, University of Missouri economist and public policy scholar.
The results appear in the latest issue of the Quarterly Journal of Economics, which will become available in mid-December.
Groseclose and Milyo based their research on a standard gauge of a lawmaker’s support for liberal causes. Americans for Democratic Action (ADA) tracks the percentage of times that each lawmaker votes on the liberal side of an issue. Based on these votes, the ADA assigns a numerical score to each lawmaker, where “100″ is the most liberal and “0″ is the most conservative. After adjustments to compensate for disproportionate representation that the Senate gives to low‑population states and the lack of representation for the District of Columbia, the average ADA score in Congress (50.1) was assumed to represent the political position of the average U.S. voter.
Groseclose and Milyo then directed 21 research assistants — most of them college students — to scour U.S. media coverage of the past 10 years. They tallied the number of times each media outlet referred to think tanks and policy groups, such as the left-leaning NAACP or the right-leaning Heritage Foundation.
Next, they did the same exercise with speeches of U.S. lawmakers. If a media outlet displayed a citation pattern similar to that of a lawmaker, then Groseclose and Milyo’s method assigned both a similar ADA score.
“A media person would have never done this study,” said Groseclose, a UCLA political science professor, whose research and teaching focuses on the U.S. Congress. “It takes a Congress scholar even to think of using ADA scores as a measure. And I don’t think many media scholars would have considered comparing news stories to congressional speeches.”
Of the 20 major media outlets studied, 18 scored left of center, with CBS’ “Evening News,” The New York Times and the Los Angeles Times ranking second, third and fourth most liberal behind the news pages of The Wall Street Journal.
Only Fox News’ “Special Report With Brit Hume” and The Washington Times scored right of the average U.S. voter.
The most centrist outlet proved to be the “NewsHour With Jim Lehrer.” CNN’s “NewsNight With Aaron Brown” and ABC’s “Good Morning America” were a close second and third.
“Our estimates for these outlets, we feel, give particular credibility to our efforts, as three of the four moderators for the 2004 presidential and vice-presidential debates came from these three news outlets — Jim Lehrer, Charlie Gibson and Gwen Ifill,” Groseclose said. “If these newscasters weren’t centrist, staffers for one of the campaign teams would have objected and insisted on other moderators.”
The fourth most centrist outlet was “Special Report With Brit Hume” on Fox News, which often is cited by liberals as an egregious example of a right-wing outlet. While this news program proved to be right of center, the study found ABC’s “World News Tonight” and NBC’s “Nightly News” to be left of center. All three outlets were approximately equidistant from the center, the report found.
“If viewers spent an equal amount of time watching Fox’s ‘Special Report’ as ABC’s ‘World News’ and NBC’s ‘Nightly News,’ then they would receive a nearly perfectly balanced version of the news,” said Milyo, an associate professor of economics and public affairs at the University of Missouri at Columbia.
Five news outlets — “NewsHour With Jim Lehrer,” ABC’s “Good Morning America,” CNN’s “NewsNight With Aaron Brown,” Fox News’ “Special Report With Brit Hume” and the Drudge Report — were in a statistical dead heat in the race for the most centrist news outlet. Of the print media, USA Today was the most centrist.
An additional feature of the study shows how each outlet compares in political orientation with actual lawmakers. The news pages of The Wall Street Journal scored a little to the left of the average American Democrat, as determined by the average ADA score of all Democrats in Congress (85 versus 84). With scores in the mid-70s, CBS’ “Evening News” and The New York Times looked similar to Sen. Joe Lieberman, D-Conn., who has an ADA score of 74.
Most of the outlets were less liberal than Lieberman but more liberal than former Sen. John Breaux, D-La. Those media outlets included the Drudge Report, ABC’s “World News Tonight,” NBC’s “Nightly News,” USA Today, NBC’s “Today Show,” Time magazine, U.S. News & World Report, Newsweek, NPR’s “Morning Edition,” CBS’ “Early Show” and The Washington Post.
Since Groseclose and Milyo were more concerned with bias in news reporting than opinion pieces, which are designed to stake a political position, they omitted editorials and Op‑Eds from their tallies. This is one reason their study finds The Wall Street Journal more liberal than conventional wisdom asserts.
Another finding that contradicted conventional wisdom was that the Drudge Report was slightly left of center.
“One thing people should keep in mind is that our data for the Drudge Report was based almost entirely on the articles that the Drudge Report lists on other Web sites,” said Groseclose. “Very little was based on the stories that Matt Drudge himself wrote. The fact that the Drudge Report appears left of center is merely a reflection of the overall bias of the media.”
Yet another finding that contradicted conventional wisdom relates to National Public Radio, often cited by conservatives as an egregious example of a liberal news outlet. But according to the UCLA-University of Missouri study, it ranked eighth most liberal of the 20 that the study examined.
“By our estimate, NPR hardly differs from the average mainstream news outlet,” Groseclose said. “Its score is approximately equal to those of Time, Newsweek and U.S. News & World Report and its score is slightly more conservative than The Washington Post’s. If anything, government‑funded outlets in our sample have a slightly lower average ADA score (61), than the private outlets in our sample (62.8).”
The researchers took numerous steps to safeguard against bias — or the appearance of same — in the work, which took close to three years to complete. They went to great lengths to ensure that as many research assistants supported Democratic candidate Al Gore in the 2000 election as supported President George Bush. They also sought no outside funding, a rarity in scholarly research.
“No matter the results, we feared our findings would’ve been suspect if we’d received support from any group that could be perceived as right- or left-leaning, so we consciously decided to fund this project only with our own salaries and research funds that our own universities provided,” Groseclose said.
The results break new ground.
“Past researchers have been able to say whether an outlet is conservative or liberal, but no one has ever compared media outlets to lawmakers,” Groseclose said. “Our work gives a precise characterization of the bias and relates it to known commodity — politicians.”

I can’t believe anyone in this day and age would seriously argue that the media was unbiased. Historically SOME of the media in this country explored a brief era attempting complete neutrality circa 1948-around 1960. Travel back in time with me Sherman and I will introduce you to Yellow Journalism which, while predicated as being late 1900s truly ran from the beginning of the printing press to today with only that brief hiatus.
That being said it’s difficult to hide the truth from all of the people all of the time. When Obama called McCain erratic the other side said it was a biased media that kept reporting on it. But it was McCAIN who kept acting erratic.
Chandler McGrew
22 Dec 08 at 8:08 am